Strategies to Build and Polish your Website

BEST PRACTICES TO PERFECT YOUR WEBSITE

You need to have a unique selling point that will make customers choose and stick with you over other similar businesses or competitors and make you the number one existing business.

Once you know how to stand out from the crowd think,

1) Why am I making this website?

2) What can I hope to achieve with my website?

3) How will I use my website to grow my business better than competitors?

If you think you got the answers for the above,these would lead you to the definite goal.

The goal you came up with should be the primary focus of the website.

Example: If your goal is to make customers to

a) Shop online -Make shopping experience fast and easy for them

b) Call your Store-Make Phone number prominent 

c) Find you online-Include map with directions

For the customers to take action, the key is a professional website.

Some useful pointers

1. Good Web address/domain name

• The best option is the name of your business.
• In case it is not available go for alternatives indicating locations or with other keywords that are likely to be searched by customers.

Domain name should be

• Easy to type and remember
• Short and sweet not more than three words

Examples    

www.AneesasDigitalDelights.com   OR

 www.DigitalMarketingDubai.com       OR
www.AneesasDistinctMarketing.com      etc

2. Right Design Template

Look and feel often affects the choices customers go for on your website.

In case you already have a website,

 Make sure

•  The Navigation between pages and posts is kept consistent.
• Attractive high quality photos are being used.                                  

3. Clear-cut Content

The information within pages of your website must be precise and easy to scan through to make it easy for customers.

      Example For any business,

• Home page should depict an overview of your business.
• Product and services page should have photos and detailed description
• About us page should project Info About the company
•  Contact Page should include details to reach you-Address, phone/fax/email.                                   

Before creating a webpage gather the components that go into them including  

•  Company name and logo
• Description and photos of products and services.
•  Photos of store, team, customers using products and service

4. Strong call to action 
   

If you are selling products online, customers should know exactly where and how to make a purchase.

For E.g. Include. Call Us, Add to Cart or Make an Appointment

5. Up-to-date website                                                  

• As your business changes and grows so should your website.
• If there are any new changes or new products and services be sure to write about it and keep customers posted.
• Keywords you write help search engines like Google choose you in the search results.

KEY TAKEAWAYS

1. Your brand's USP will make customers choose and stay with your brand.
2. When making a website think about the Why What and How of your business.
3. A professional website having  a good domain name with clear cut and up-to date content and a strong call to action are found in excellent websites with returning customers.