Strategies to Build and Polish your Website

BEST PRACTICES TO PERFECT YOUR WEBSITE

You need to have a unique selling point that will make customers choose and stick with you over other similar businesses or competitors and make you the number one existing business.

Once you know how to stand out from the crowd think,

1) Why am I making this website?

2) What can I hope to achieve with my website?

3) How will I use my website to grow my business better than competitors?

If you think you got the answers for the above,these would lead you to the definite goal.

The goal you came up with should be the primary focus of the website.

Example: If your goal is to make customers to

a) Shop online -Make shopping experience fast and easy for them

b) Call your Store-Make Phone number prominent 

c) Find you online-Include map with directions

For the customers to take action, the key is a professional website.

Some useful pointers

1. Good Web address/domain name

• The best option is the name of your business.
• In case it is not available go for alternatives indicating locations or with other keywords that are likely to be searched by customers.

Domain name should be

• Easy to type and remember
• Short and sweet not more than three words

Examples    

www.AneesasDigitalDelights.com   OR

 www.DigitalMarketingDubai.com       OR
www.AneesasDistinctMarketing.com      etc

2. Right Design Template

Look and feel often affects the choices customers go for on your website.

In case you already have a website,

 Make sure

•  The Navigation between pages and posts is kept consistent.
• Attractive high quality photos are being used.                                  

3. Clear-cut Content

The information within pages of your website must be precise and easy to scan through to make it easy for customers.

      Example For any business,

• Home page should depict an overview of your business.
• Product and services page should have photos and detailed description
• About us page should project Info About the company
•  Contact Page should include details to reach you-Address, phone/fax/email.                                   

Before creating a webpage gather the components that go into them including  

•  Company name and logo
• Description and photos of products and services.
•  Photos of store, team, customers using products and service

4. Strong call to action 
   

If you are selling products online, customers should know exactly where and how to make a purchase.

For E.g. Include. Call Us, Add to Cart or Make an Appointment

5. Up-to-date website                                                  

• As your business changes and grows so should your website.
• If there are any new changes or new products and services be sure to write about it and keep customers posted.
• Keywords you write help search engines like Google choose you in the search results.

KEY TAKEAWAYS

1. Your brand's USP will make customers choose and stay with your brand.
2. When making a website think about the Why What and How of your business.
3. A professional website having  a good domain name with clear cut and up-to date content and a strong call to action are found in excellent websites with returning customers.

Bring Your Business Online Now!!!

I don't think I need to talk about the scale and extent of web search at all. Cos these days, it’s way beyond what we can actually visualize.
You have a query, the fastest solution would be to search the web or in my case GOOGLE IT!!.
You and I constitute the millions who search the web daily for their wide-ranging queries and interests.
And we as business owners want our business to be found by the right people when they are actually looking for information …just like the saying goes.A Friend In Need Is A Friend Indeed.
So, we want to be able to  make friends who treat our business as their friend in need and make sure that it is this friend they reach out to for their solutions.
For this,you need to bring your business online and being online is just not enough you need to get your company noticed online. And how do you do that?

1. Through Your website: Tell customers more details about the company, products, latest developments.Even the smallest locally based business can connect to customers through a website.
Eg:-You can create a website with

• An online store or catalog of the products sold in your shop
• An online invitation for people to visit the shops's opening
• Details about  your location,hours,contact info,products and services,offers and promotions.
• Feedback and reviews from  other customers.

  P.S: Even though your business cannot be open 24*7, your website would be.

2. Through Site Reviews: To be on the top list secure a 4-5 star rating.
3. On E-commerce sites: Sell products on popular sites like Amazon or E-Bay. These Giant market places help businesses sell some or all of products/services because they are benefited from traffic and fame. Customers can click on these virtual stores in E-commerce sites and reach your website.
4. On Social media-: Post exclusive offers on Facebook. You can also create a blog with latest features/newest products.
5. On Forums and other sites- People will call or drop by when you market your product where people are talking about similar products/services.

IMMEDIATE TO DO LIST  FOR YOUR BUSINESS                                                             

1. Create a professional and eye catching website and keep updating it.

• If you just want to start off without spending  too much money,use the paid/free website services with variety of design libraries and inbuilt tools to help you build an eCommerce website online.You must be willing to learn new computer skills.
• If there is no capital shortage but  limited time to devote for your customized website,hire a  website developer.

2. Make sure your brand is known by promoting your site everywhere you can think of to let customers notice your brand.

• Ads in newspaper/ magazines and  direct mails
• Signs on store 
• Company vehicles
• Product boxes
• Containers
• Shopping bags
• Estimates invoices receipts
• Business cards and Email Signatures

3. Utilize Google's products.

KEY TAKEAWAYS:

1.It's important that your business is found by the right people at the right time.

2.Bringing business online requires making efforts to get it noticed online.

3.Websites,Social media,Forums,Site Reviews and E commerce sites are options to market your business online.

Stepping Foot

Why are you here in the 1st place!!

'Pure accident' ,a 'casual visit' or 'hope for a career',         
May be a friend lead you here or you walked in on your own,
May be you want to sell your brand or be known,
However ,Whatever or  Whosoever  steered you in here..  
Be sure to be thankful!,for You are in the right place to

• Know a little about Digital Marketing 
• Learn more from Digital Marketing     
• Sell the most with Digital Marketing   

I have been thinking of ways to create a crisp Online Marketing tutorial with the right conviction for you guys and I think the best plan would be to introduce the essential know-hows and concepts and then move on to EVERYTHING you need to crack the Adwords and Analytics exams. So Lets’s Get Started!!