Why should you advertise online-Why Google Adwords?

Your business can think about online advertising if
1) You want to show your ads to the people who may be interested in your products and services, while filtering out those who aren't.
2) You want to track whether those people clicked your ads.
3) You want to reach potential customers on multiple devices - desktops, laptops, tablets and smartphones.

Google AdWords (Google’s advertising platform) allows you to do just that:-show your ads to the right people in the right place and at the right time. 

Your ad is displayed to people who are already searching for the kinds of products and services that you offer. So those people are more likely to take action.

Key benefits of Google AdWords

1. Targeted ads: Targeting is to show relevant ads to people with specific interests like those who are interested in your products/services.

Targeting possibilities in Adwords

• Ad location: Show your ads on search engines, commercial sites or personal sites.
• Age, location and language: Choose the age, geographic location and language of your customers.
• Days, times and frequency: Show your ads during certain hours or days of the week and determine how often your ads appear. 
• Devices: Your ads can appear on all types of devices, and you can fine tune which devices your ads appear on and when.  
• Keywords: Words or phrases relevant to your products and services, which are used to show your ads when customers search for those terms or visit relevant websites.                   

2. Control costs: You have full control over how you spend your money. There’s no minimum spending commitment.
You decide how much (your maximum amount) or little you want to spend monthly, and you’ll never be charged more than that amount. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options that you can choose from.

3. Easily manageable campaigns:It's simple to get started, and it's easy to pause or stop. Easy tools to manage and monitor accounts. A) My Client Centre (MCC) manager account is a powerful tool that could save you time by letting you view and manage multiple AdWords accounts from a single location. By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.

b) AdWords Editor, a free, downloadable desktop application that allows you to quickly and conveniently manage and make changes to your account offline. With AdWords Editor, you can download your account information, edit your campaigns offline, and then upload your changes to AdWords. 

You can use AdWords editor to manage, edit and view multiple accounts at the same time, copy or move items between ad groups and campaigns and undo and redo multiple changes while editing campaigns.

 

4.Measure success: You can check out impact of your ads and find out what exactly is working and then build on whatever is working and change whatever is not working for you. There are reports which shows how your ad performs and Adwords tools that help you edit and improve your ad.

If someone clicked your ad, you’ll know how many new customers connect to your business from your ad, where they're coming from and other details. If they clicked your ad and then did something valuable to your business - purchased your product, downloaded your app or phoned in an order - you can track that too.

5. Ad visibility:Your ad is given preference over ads showcasing products and services similar to yours..

• Reach people at the precise time they are searching for you:  People are more likely to take action on your ad when it is displayed to them as they are searching for products and services similar to yours. You can choose where your ad appears - on which specific websites and in which geographical areas.
• Reach people across the web browsing sites related to your products and services:- Eg. You sell fashionable jeans your ads can appear on sites discussing trends on latest jeans.

6. Adwords for mobile customers-:This would benefit customers on the go who reserach the internet for products like yours.They can call your business directly on the go for more information.

KEY TAKEAWAYS

• Google Adwords help you to advertise online by showing your ads to the right people in the right place and at the right time. 
• Targeted ads, controlling how much you spend over ads(there is no minimum),measuring success(see exactly what's working in your ad, and build on it) and easy to manage tools are some of the benefits of Adwords.
• Targeting can be on the basis of type of user devices, keywords set by you on which you ads show up, ad location, customer( age location and language),the days,time and frequency when you want ads to appear. 
• MCC-Tool to manage multiple AdWords accounts from a single location.
• Adwords editor-manage changes to account offline and to view multiple accounts at the same time. 
• You can setup your Adwords account at google.com/adwords