What you need to know about Google AdWords-For Beginners

We have been discussing the need for Google AdWords for quite some time now, let’s go into the details bit by bit. Here are the answers to my readers’ queries in the simplest form.

What is Google AdWords?!

AdWords is Google’s online advertising program that helps businesses advertise on Google’s advertising networks.

How can it help me?

It helps me expand my customer base and improve my business.

How can it do that?

For a nominal fee, I can choose where my ad appears on Google’s search results and other webpages. The more prominent my ad is, the more chance of customers viewing or clicking on my ad to connect with my business.

Where can I show my ads?

My ad can appear on Google and its partner websites.

Whom can I target?

I can reach people while they are searching for their needs in terms of words or phrases (which Google calls Keywords).It can also help me reach people who are browsing websites with themes related to my business.

Is it very expensive?

There’s no minimum spending amount like other marketing platforms. I set a budget comfortable for me. I am in control.

Example
If you run a small flower shop near Dubai Mall, set your ad to appear to customers in just that location, and when someone living or visiting there searches Google for "flowers delivery in Dubai Mall", they could see your ad and click on  it to connect to your business. 

A Little more About Google's advertising networks

In AdWords, you can set your ads to show on one or both of these networks.
Google Search Network and the Google Display Network.

Your ads show on either the Google Search Network or the Google Display Network depending on campaign type you choose as your network setting.

Search Network

Google’s search network simply means Google search and other google sites like Google Maps, Shopping and many other non-Google search partner websites (like AOL; These are not owned by Google but are advertising partners).
 
Here advertisers’ text ads are shown along with Google’s search results when people search
online. Ads can appear beside, above or below search results

This can help reach customers who may be searching for a product similar to what your business offers.

Eg. Ted runs a travel tour agency and decides to go for Search Network and so he creates a text ad  to get more people in.

He advertises on Google search network using keywords.

This means when people search online for any of the above keywords,Ted’s ad will be shown as below

Display Network

The Display Network is used to refer to collection of Google websites (like Gmail,YouTube), partner sites and mobile sites and apps .

It is possible to reach almost 80% of Internet users worldwide with such a network which can selectively show ads to people who want to hear about you.

This network uses appealing ad formats like video ads and image ads to reach a wide range of customers with broad interests.
Here your ads are matched to the content on webpages based on keywords and other factors and the ad is displayed on pages with similar themes like your business.

This helps build brand awareness and customer loyalty with increased engagement with customers.

For Eg. With display network,if you are running an ad about new offer at your restaurant,it will be displayed on popular food blogs.

 

With topics you can pick and choose specific themes of webpages available on Google's display network for which you want your ads to appear.

Eg. Ted’s travel agency

Now he decides to go for Display Network and creates an image ad to project his business.He uses travel and hiking themed webpages as topics.

Key takeaways:

1.Google AdWords is google's online advertising program that helps you grow your business by advertising on Google's advertising networks.

2.You can choose where your ads appear to customers on Google's Search and Display networks.